Android: be together. not the same.
In the fall of 2014, Android launched its first major brand campaign, and the Google Creative Lab developed its central messaging platform, “be together. not the same.”
As a writer/creative lead, I concepted, wrote, and provided creative direction on many different parts of the campaign, including: a print manifesto, a 7-minute skippable YouTube ad, and seven animated commercials.
This manifesto ran in the The New York Times, The Wall Street Journal, USA Today, and the San Francisco Chronicle.
Close-up of the manifesto’s copy.
“And Skip” - a 7:34 skippable, YouTube pre-roll ad.
“Slightly Longer Roadtrip” :30 second commercial. The :15 second version is here.
“Phone Drop” :30 second commercial.
“Block Party” :15 second commercial.
“Bus Stop” :30 second commercial.
“Scary Movie” :30 second commercial.
“Garage Band” :30 second commercial.
“Break Room” :30 second commercial.